King Koil Names Janhvi Kapoor as New Brand Ambassador, Launches New Global Identity
King Koil has announced Janhvi Kapoor as its new brand ambassador, bringing a new face to the brand as it strengthens its presence in India's premium sleep market. The association comes at a time when sleep is becoming a bigger part of the premium lifestyle conversation, moving beyond simply getting enough hours at night to how well people actually sleep. Alongside the announcement,The company is introducing its new global identity in India. King Koil India will now move forward as King Koil Mattress Co., with the new name, logo and identity being rolled out as part of the brand's global identity across King Koil markets worldwide. The identity change is perhaps the most significant part of the announcement. By bringing “ Mattress Co. ” into its name, The company is making its category and expertise immediately clear. In an increasingly crowded premium mattress market, that simplicity works in the brand's favour. There is no ambiguity about what the company does or where it...