Mattress & Sleep Guide

King Koil has announced Janhvi Kapoor as its new brand ambassador, bringing a new face to the brand as it strengthens its presence in India's premium sleep market. The association comes at a time when sleep is becoming a bigger part of the premium lifestyle conversation, moving beyond simply getting enough hours at night to how well people actually sleep. Alongside the announcement,The company is introducing its new global identity in India. King Koil India will now move forward as King Koil Mattress Co., with the new name, logo and identity being rolled out as part of the brand's global identity across King Koil markets worldwide. The identity change is perhaps the most significant part of the announcement. By bringing “ Mattress Co. ” into its name, The company is making its category and expertise immediately clear. In an increasingly crowded premium mattress market, that simplicity works in the brand's favour. There is no ambiguity about what the company does or where it...

Choosing a mattress for two people is a little different from choosing one for yourself. Couples may share the same bed, but they do not always share the same sleeping position, body type, comfort preference, or even sleep schedule. One person may prefer a firm mattress, while the other likes a softer feel. One sleeper may move frequently at night, while the other wakes up easily because of the slightest movement. This is why finding the best mattress for couples is less about choosing the softest or firmest option and more about finding a mattress that keeps both sleepers comfortable. A good couple's mattress should offer a balance of comfort, support, pressure relief, and motion control. It should also provide enough sleeping space so both people can move naturally without feeling restricted. What Makes a Mattress Good for Couples? The right mattress can make a noticeable difference in how well both partners sleep. Before buying one, it helps to understand the features that matt...